Vacation Ownership Industry Articles & Whitepapers
Changing Trends and Methodologies in Modern Prospect Generation
by Chris Hornbeck, CEO, Resort Insiders
RCI Ventures Latin America
The myriad benefits of permission-based, client-friendly marketing methods are changing the
way many vacation ownership companies are approaching their lead generation activities
As changing technological and cultural trends demand that the va
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Treating Your Leads Right Pays Off
by Chris Hornbeck, CEO, Resort Insiders
ARDA Developments - March/April 2012
Hundreds of thousands of leads are generated every day in the vacation ownership industry
for use in call center, mail, and Internet campaigns designed to identify the relatively small
percentage of the population who are currently interested in preview
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Lead scoring: A qualitative approach to increasing sales efficiency
by Chris Hornbeck, CEO, Resort Insiders
Resort Trades - November 2011
The sales and marketing apparatuses of the vacation ownership industry are, by and large, models of inefficiency, historically relying upon broad-based marketing techniques and using internally agreed-upon sets of qualifications to determine customer suit
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Social Media For Shared Ownership Success (Part 2)
by Chris Hornbeck, CEO, Resort Insiders
RCI® Ventures
When targeting specific demographic segments with social media, thinking outside the "company box" is a useful strategy being employed by a growing number of marketers. Most social media platforms allow the creation of profiles for non-company-based enti
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Social Media For Shared Ownership Success (Part 1)
by Chris Hornbeck, CEO, Resort Insiders
RCI® Ventures
Over the past few years social media has become a vital tool in the vacation ownership industry, providing developers with a low-cost communication platform that allows for greatly improved member communication, enhanced publicity administration, and prom
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Is Google hurting your company's sales?
by Chris Hornbeck, CEO, Resort Insiders
Resort Trades M&O - July/August 2011
The field of Online Reputation Management (ORM) is emerging as a crucial business process in many industries, but in none is it as critically important as in vacation ownership, a business where sales interactions rarely conform to the traditional "resear
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